Employee Spotlight: Demi Schaeffer – Marketing Executive

employee spotlight - demi schaeffer

In the next instalment of our Employee Spotlight series, our Marketing Executive, Demi Schaeffer talks a bit more about her role with CM Gates & Barriers, her time living in the USA, and shares some interesting info about herself and her family. Read on to learn more.

1) Talk a bit about your role with the company?

I am the Marketing Executive at CM Gates and our one-woman marketing department. I deal with all the marketing from email campaigns to social media, to website management and updates, to brand management. It’s a fun role as I get to do something different every day which keeps the creative juices flowing.

2) You obviously don’t deal directly with installations, but which project are you most proud of so far?

As a golfer I think it’s probably the project we did at Dundonald Links. It’s a stunning golf course and was a great ‘office’ for the time I was there to take photos.

Apart from that, I am proud of the new website we launched late last year. That was a great project to work on. I’ve created a few website design mock-ups before but have never taken on a website project from planning to execution that involved all the technical elements as well. I am definitely grateful for that opportunity.

dundonald links installation
Installation day for gates at Dundonald Links.

3) If you could learn to do anything, what would it be?

I think I’d like to learn how to play an instrument. I love music so being able to play guitar and make my own music would be fun. I think it could be quite a cathartic hobby as well.

4) If you won the lottery, what is the first thing you would do?

I like to think I’d be sensible and pay off the house, car, debts etc. But in reality I’d probably book a really extravagant holiday and pay for my family in South Africa, and my husband’s family, to join us.

5) You lived in the USA for a while where you were on a scholarship for golf. Tell us about how you ended up there and what it was like?

I’ve been playing golf since I was about 12 and when I got to my last year of high school, I was recruited by the women’s golf coach at William Penn University in Iowa. I signed to attend the university and play with them, and it was the best time of my life. I met my now husband, and my best friend there so it holds a very special place in my heart. After four years I graduated with my degree in Digital Communications and capped off a successful golf career with the National Tournament in Georgia – not Augusta, unfortunately. Studying abroad was exciting but also allowed me to grow into quite an independent person as I didn’t have family near me. That is what ultimately led my husband and I to leave – we wanted to be nearer to family, no matter whose side it was.

6) What would you do for a career if you weren’t doing this?

I would probably be doing something related to golf. Maybe coaching? I’ve always liked the idea of teaching juniors and growing the game. I started as a junior and had great coaches that got me to fall in love with golf so I think it’d be fun to pass that on to the next generation.

Demi coaching a junior clinic in the summer of 2016 in USA.

7) Could you tell us a bit more about your family?

I’ve been married for 5 years to my husband, Piet. He’s from Scotland but went to the same Uni in the States so that’s how we met. We have a 2-year-old son, Mason. He’s very cheeky and keeps us on our toes but he’s also a lot of fun. We also have the latest addition to the family, our Romanian Rescue dog, Osky – named after the town we used to live in, Oskaloosa.

Demi’s son, Mason and dog, Osky.

8) What would you name the autobiography of your life?

Life is Rough. I love a good pun, so it would probably include a golf pun of some kind.

9) Which three traits define you?

I’m very honest – sometimes brutally honest when needed, I like to think I’m funny although my husband might disagree, and empathetic.

10) What do you envision/hope for the business in the future?

I’ve been with the business just over a year and we have already gone through so many changes – all good. I also know there are big plans for the future and projects that will be coming up that will be great for our growth and development. The foot isn’t coming off the gas anytime soon and I find that exciting. We’ve got a great team of engineers, our office staff are taking care of everything else, and everyone seems to get along well so it’s a decent environment to be part of.